Why Has Video Become THE Hottest Digital Marketing Trend?

Online marketing trends and rules by the gatekeepers change with every new delivery tool, method, and channel – blah blah blah!

Every year there’s new technology, some tangible or intangible opportunities with more social channels to catch you. The big winner gets the buyer’s attention and adopts resources to put into promising new technology that is Successful OVERTIME! Businesses who create an audience, develop a platform or are on one, and stick (with a particular channel) build a huge following.

So turn that into money/sales – video marketing is not new and things (people/market place/technology) constantly change, and video is a clear winner. Don’t need stats for that truth!

Video Ads in Search Results

Another clear indicator of just how popular video marketing has become is the inevitable launch of in-SERP video ads. The use of video advertising in search results has a number of advantages. They can, among other things, promote a brand and generate visitors to a website or landing page.

Additionally, they have the potential to be more entertaining than text ads and to convey a brand's message or value proposition more effectively.

With big retailers and eager viewers already on board and social media and SERPs ramping up viewer opportunities, video marketing is set to explode like never before.

Why Video Marketing is Effective?

The marketing game has changed in a major way. Brand storytelling is front and center! It has skyrocketed by humanizing services and products allowing businesses to connect in a more meaningful way – with their customer base.

Video marketing is successful because it draws viewers in, develops trust, and creates a closer bond between the audience and the brand. Videos can communicate a message in a style that is more interesting and engaging to the audience, helping them to retain the information. They can also demonstrate a company's character and core principles, which can encourage viewers to trust and stick with a brand.

Thousands of small YouTube businesses have built an audience with simple, straightforward advertising, and case studies show that video has a big impact on sales, especially for small businesses.

New Technologies in Your Future

A number of emerging technologies, such as augmented reality, virtual reality, artificial intelligence, 360-degree video, and interactive video, are anticipated to influence the development of video marketing in the future. For marketers aiming to give their audiences experiences that are more interactive, tailored, and engaging, these technologies present intriguing possibilities.

Virtual and augmented reality technologies enable interactive product presentations and immersive brand experiences, while artificial intelligence can be utilized to personalize messaging and enhance targeting.

Due to its ability to attract attention, foster trust, and forge a more intimate relationship between businesses and their customers, video has emerged as the most popular digital marketing trend. A brand's personality and ideals can be expressed through video content, which can be more engaging, entertaining, and memorable than words or photographs.